Program: Marketing Management
Award: Associate of Applied Science


This program is designed to equip students with a basic foundation in marketing management, which includes financial, legal, planning and selling aspects of the field. Upon successful completion, students possess basic skills to enter positions in marketing and sales.  

What will I learn?

Students successfully completed this program will know how to…

  • Demonstrate oral and written presentation skills
  • Apply leadership, ethical standards and team building skills
  • Design a comprehensive business plan
  • Demonstrate ability to use technology to analyze and solve business problems
  • Use basic computation skills
  • Demonstrate skills in leadership, team building and motivation of sales or marketing staff

How long will I need to be in college?

A college-ready student attending Camp full-time can complete this associate degree in two years. 

What is the job outlook for Marketing Management careers?

Camp’s service area is in the Hampton Roads Workforce Region.  There are a projected 33 job openings in this region each year for marketing managers (13) and sales managers (20). (Source:  Virginia Labor Market Information Occupational Projections for the Hampton Roads Region 2012-2022.)

How much will I earn in this career?

Salaries for Marketing Manager & Sales Manager jobs in Virginia





Marketing Managers



Data Not Available

Sales Managers



Data Not Available

(Source:  Virginia Education Wizard, 7-23-19)

Want to know more?  Check out the program map and program requirements in the College Catalog.